Presentation script guidelines

1 - LOGO - Why? Brightly coloured, eye catching, simple design, easily recognised and easily placed onto promotional products

2 - HAIKU - Read it out

3 - MANIFESTO (Home page of site) - Why? manifesto makes things clear for potential customers, promise of a creative space to work, create and socialise in. Talk more about non profit collective - all profit goes back into the business

4 - Who are we? - Explain each person’s role

6 - Target customers - Explain who they are

7 - SHOP FRONT - Explain that it’s a mock up, we’d like a central location

8 - FLOOR PLANS - Talk about size of space being an issue, would need a large building with 2 floors

Talk about cafe/bar area open until midnight

Talk about 20 studio booths available - 10 x long term hire 10 x short term hire

Talk about outdoor area - Outdoor bar for busy periods/summer - extra outdoor workshop space - graffiti wall

9 - INTERIOR - Expand on using recycled, free furniture etc talk about pros of this. Talk about sourcing free paints, discounted paints from seagulls, talk about the benefits of this

10- PROMOTION - (lemon photo slide) Talk about photographing the lemons, getting ourselves out there, intriguing object to find in the street, people ask questions = we get business LEAD ONTO VIDEO (link in slide)

11- PROMOTION - (merch slide) - Expand on making products to sell in workshops and sessions

12- WEBSITE - Talk about van - children workshops, mock up flyer to promote ourselves further.

Talk about coffee shop - Makes our space a social environment as well as creative - Networking opportunities for students and professionals.

Talk about events/workshops - Hope to get a stall at festivals and events in town (pop up store?) in order to promote ourselves more, will allow for more workshops to go on outside of our collective

13 - Finance - Run through finances - Talk about how we’re going to fundraise - kickstarter £20,000 offering reward for donations including studio time

14- Costing - Run through pricing of studio and booths, explain loyalty card etc

15 - Growth and Expansion - Run through where we want to be

16- Similar businesses - Talk about competition

17 - What makes us different? Space for anyone - Talk about no segregation between artists and non artists, allows for networking and socialising

Workshops - Refer to van, ways of fundraising, talk about age range

Community - Talk about non profit collective

Opening hours - Until midnight, talk about studio booth opening times??

Location - Centre of town

18 - Contact details - END

Final Presentation

Merchanise

Merchandise created by Em and Jess, an idea to put money back into the business.

Illustrations on slides

Em did some really cool drawings to add to our slides, which I think works really well. She didn't feel she had much creative input before. We worked as a team on all of our issues and voiced them which was good, so I think everyone was happier towards the end when we'd sorted what wasn't making others happy. Communication is key and I think this was one of the groups strengths.

Go Team!

Added the Haiku I came up with a few weeks ago.

Made some slides to talk about how we would fundraise the business.

Our Manifesto. This would also be the opening page on our website.

Group photo. The whole group really pulled their weight in the last week which was great, and we had a good laugh on the whole. We wanted a photo that not only promoted our business but showed who we are and that were just a fun group of people really. 

Stop motion.

We knew we wanted to make a video, firstly to put up on our kickstarter page, and also to show off our creative flare. We took a few pictures and then Sophie put this little stop motion together. Works really well within the slides, just a little added promotion.

Creating the slides

We kept a Facebook chat in order to organise things properly, and to arrange when we were meeting etc. This proved to be very useful, especially because we weren't in every day last week, so we had to arrange meetings to get things done.

The logos were shared through the group, and then we were able to start making the slides. I made this mock-up of what our website might look like, including Sophie's logo's and images from the internet to get a feel for what were doing.

What makes us different:

We tried to be as creative as possible with the slides, and wanted the presentation to be fun and exciting. 

Getting ready for the presentation

After seeing some of the past presentations, it was much easier to get an idea of what needs to be included in our slides in order to get our business proposition across. I also thought that the slides that we were shown were pretty plain, and slightly boring to look at, and if I was watching a 10 minute presentation, I would personally want it to look a bit more exciting. I thought it would be a good idea to include some illustrations on some of the slides, to show what we do and get across our personalities a bit more.

Reflecting and thinking

After completing 504 I feel like I've got so much more direction within my practice. I know exactly what I like and what I don't now, and I think having a really long time to work on a module has really helped this. Looking back at first year, I was aware that digital means of creating work wasn't for me, and that I swayed more towards analogue methods. Having dabbled in screen printing a little in first year and really enjoying it, i knew it was something i wanted to continue working at, but still lacked the confidence and knowledge to do so myself. 

This module gave me the push that I needed in that direction. I have become far more confident in every aspect of print, and am happy to visit the print room whenever I can now.

504 also pushed me to work with After effects, which was completely new to me. I had many troubles and struggles with it, but I was left with something that wasn't completely terrible. I really want to get better at digital, but I hate just sitting at the computer for hours on end, I much prefer to be active when I'm working. I seem to get better ideas and I can visualise things in a much better way when I'm not just sat at a desk or a computer for long periods of time. I also procrastinate far too much, and the computer has way too many distractions for someone like me. If I'm in the print room, I'm printing. I love the whole process, from start to finish. 

So to summarise, my digital skills still need improving, but I really want to focus on print more so in the future. I want to challenge myself and make mistakes and better them. I want to keep learning new techniques and developing as an analogue practitioner.

How to promote

I had the idea a few weeks ago to draw onto lemons and photograph them in order to promote our business. We could then place these lemons around town in order to make people aware that we are going to open, or just use them as a promotional image. I took these ones at home and then pitched the idea to the group...

We then went out and bought a bunch of lemons...

This was really fun to do. We then used these images in order to promote, like this..

Kickstarter campaign

 A few years ago a friend of mine set up a kickstarter campaign in order to raise money to open what is now the best coffee shop in North Wales. 

When he started out his tea and coffee business, he worked from a small citroen van that allowed him to drive to different locations and set up shop. However, there are quite a few laws that make this pretty difficult, and very few places that allow one to do so.

Jon Hughes is one of the coolest guys I've ever met, and I think a lot of people think this. So when he set up his campaign to open a coffee shop along side the van, it wasn't long before he reached his target of £12,000. His idea was focused on the people of north Wales. It provided what was missing from the local area. 

This is his tea and coffee house now.

Because Ive seen a kickstarter project work so successfully, I thought I would create one for our collective, just a mock-up obviously, but so that i can think about how i would approach the public professionally and in a way that encourages them to realise that our business would benefit them, whoever they are. 

The best feature to his campaign for me was the video. I don't enjoy reading heaps, and usually I won't. So watching an informative, creative video about the whole thing was really helpful for me and I'm sure for others too. Theres a potential we could make one too, but for now i'll just write the campaign, in a short and catchy way. 

Before you think this is our logo, it isn't. I just made this quickly so that I had something to work with. I like the idea, could be worked on depending on what the group think.

 This is what I've got so far, I now need to work on the whole description, and see if we can get a short video together or not. Hopefully we can.

Name change

We are now known as ....

                                             

                                                      'THE LEMON COLLECTIVE' 

Marketing

- Understanding what the consumer wants. Market research, customer needs, target market, introduction of product or organisation, pricing strategy etc.

Advertising is just a tool of marketing, fits under the umbrella and its important not to gets these mixed up. Marketing encompasses a whole range of different things.

Marketing-

Distrubution networks- buying into the whole culture of the product.
Its a creative process.

What can be marketed?
Goods, services, events, experiences, personalities, places, organisations, properties, information, ideas and concepts.

The four p's

1. Product
2. Price
3. Place
4. Promotion

We are aiming to market an intangible service.
We need to think about how were going to communicate this and who our target market is.

Benefits of marketing
- allows you to expose your service
- helps you understand what unique needs your service meets
- marketing delivers the message and philosophy underpinning your service
- helps differentiate difference between your service and competitors
- identify a range of audiences

Market research
Primary- new data specifics that haven't been collected before
Secondary- gathering existing data.

Data
- Factual information is called quantitive data.
- Information collected about opinions and views is called qualitative date.

SWOT
STRENGHTS, WEAKNESSES, OPPORTUNITIES, THREATS.

Swot for our business idea.

Strengths-
Non-profit organisation
Community based ( helping the folk of the local areas)
Educational purposes
Locally sourced products- giving back to the community.
Weaknesses-
We haven't got the networks we need to get us started. We need illustrators to rent the spaces in order to start generating money before we can set up the cafe side.
We need the perfect kind of space in the perfect location for what we aim to do.
We want to be eco-friendly which is great, but could be expensive.
Opportunities-
 We could and would hold incredible events. With careful research into already existing events, we could go one step further.
We would also get in touch with existing events and see if we could collaborate or get ourselves involved. Not only would this publicise who we are and what we do but it would also kick start our networking opportunities.
Workshops, fun days, exhibitions and events are just a few of the many opportunities we could have.
Threats-
Any competition we face, e.g... coffee shops, other art based venues, other running workshops.
Working in a group could also be a potential threat if we were to come across any prominent disagreements.

Manifesto and business concepts

Life’s a Pitch: Business Concept

Our business idea- A collectively run space that offers the opportunity to be creative to all. Studio spaces and a coffee shop and a van that travels to schools and youth clubs to educate the new generation of the importance of creativity. We make creativity accessible to all.

How we came up with it-  Combined our interests and put them together to form a business that we would all love and built om the ideas from there. Finding a good place to study outside of university that isn’t expensive is really difficult. We want to change that.

What excites me about it- Its different. Were all quite passionate about the idea. There are many different things things we could do with it, the space, the events the workshops etc. I think there’s enough going on to keep it fresh and exciting everyday.

What industry does it belong to?

The creative industry, Service industry, Tertiary sector.

Our improved features/services- We stay open late. Nowhere stays open late enough where you can study, unless it’s a bar and that’s no good. We aim to help the community, work as a unit in order to improve local areas.

Our market and potential customers-

Creatives, free lance artists, professionals, students, coffee lovers, graffiti artists, youth clubs. There is no limit to our customers, the more the merrier I say.

Competition-

Duke studios and sheaf street cafeteria

Colour may vary

Every coffee shop in Leeds

Precious Arts collective

Our manifesto-

Hello.

We are friendly, we are approachable and we are here to provide something new for the community.

We are a non-profit collective who provide a space for all to learn, work and be creative. We aim to promote and support the creative industry within local areas, with the potential to expand nationally.

Snask have a really great manifesto. They call it the 10 commandments, and I think its a lot more eye catching and interesting, and I personally would be more inclined to read this than a short paragraph. I may rethink ours and try come up with a creative way to get ours out there rather than a small paragraph. 

Name issues. 

Having some issues with the name. We agreed last week, but I think some of the group members had a good think about it and decided it wasn’t the best. Im not sure where were at with that now, I think we might be aiming for something very simple and catchy.

New ideas-

Lemon collective.

Lemon co-operative.

Mellow lemon.

Lemon.

I don’t know, it hard to get 5 people to agree on a name, the names a pretty big deal.