Marketing

- Understanding what the consumer wants. Market research, customer needs, target market, introduction of product or organisation, pricing strategy etc.

Advertising is just a tool of marketing, fits under the umbrella and its important not to gets these mixed up. Marketing encompasses a whole range of different things.

Marketing-

Distrubution networks- buying into the whole culture of the product.
Its a creative process.

What can be marketed?
Goods, services, events, experiences, personalities, places, organisations, properties, information, ideas and concepts.

The four p's

1. Product
2. Price
3. Place
4. Promotion

We are aiming to market an intangible service.
We need to think about how were going to communicate this and who our target market is.

Benefits of marketing
- allows you to expose your service
- helps you understand what unique needs your service meets
- marketing delivers the message and philosophy underpinning your service
- helps differentiate difference between your service and competitors
- identify a range of audiences

Market research
Primary- new data specifics that haven't been collected before
Secondary- gathering existing data.

Data
- Factual information is called quantitive data.
- Information collected about opinions and views is called qualitative date.

SWOT
STRENGHTS, WEAKNESSES, OPPORTUNITIES, THREATS.

Swot for our business idea.

Strengths-
Non-profit organisation
Community based ( helping the folk of the local areas)
Educational purposes
Locally sourced products- giving back to the community.
Weaknesses-
We haven't got the networks we need to get us started. We need illustrators to rent the spaces in order to start generating money before we can set up the cafe side.
We need the perfect kind of space in the perfect location for what we aim to do.
We want to be eco-friendly which is great, but could be expensive.
Opportunities-
 We could and would hold incredible events. With careful research into already existing events, we could go one step further.
We would also get in touch with existing events and see if we could collaborate or get ourselves involved. Not only would this publicise who we are and what we do but it would also kick start our networking opportunities.
Workshops, fun days, exhibitions and events are just a few of the many opportunities we could have.
Threats-
Any competition we face, e.g... coffee shops, other art based venues, other running workshops.
Working in a group could also be a potential threat if we were to come across any prominent disagreements.